I created branding and packaging for a fictional cake mix named Better Batter. I focused my packaging on accessibility and affordability.
Here at Better Batter we believe baking should be accessible and affordable. By incorporating a measuring cup into the packaging, we make a readymade cake mix even more convenient with the necessary baking tools at the tip of your fingertips. We’ll do the most to ensure delicious fresh baked treats become a luxury everybody can afford.