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Better Batter

BETTER BATTER
branding, packaging

2016

I created branding and packaging for a fictional cake mix named Better Batter. I focused my packaging on accessibility and affordability. 


mission statement

Here at Better Batter we believe baking should be accessible and affordable. By incorporating a measuring cup into the packaging, we make a readymade cake mix even more convenient with the necessary baking tools at the tip of your fingertips. We’ll do the most to ensure delicious fresh baked treats become a luxury everybody can afford.

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BRANDING

LOGO, COLOR, & TYPE

 
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BUSINESS SYSTEM

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MARKETING APPLICATIONS

 Better Batter Store Front

Better Batter Store Front

 Better Batter Website

Better Batter Website

 Better Batter Bus Ad

Better Batter Bus Ad

 Better Batter Shopping Bag

Better Batter Shopping Bag

 Better Batter Billboard Ad

Better Batter Billboard Ad

 Better Batter Pocket Tee

Better Batter Pocket Tee

PACKAGING

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PROCESS

BRANDING

 Logo and name brainstorming

Logo and name brainstorming

 Logo digital iterations

Logo digital iterations

 Business card iterations

Business card iterations

PACKAGING

 Sketches ideating packaging and figuring out measurements

Sketches ideating packaging and figuring out measurements

 Two initial prototypes of packaging

Two initial prototypes of packaging

 Cutting and setting up packaging outer shell version 1

Cutting and setting up packaging outer shell version 1

 Creating inner packaging for measuring cup, testing out sizes

Creating inner packaging for measuring cup, testing out sizes

 Putting both the outer and inner shell together!

Putting both the outer and inner shell together!

You can read more about the full procesS below!